Simula
Teaching AI models requires massive amounts of high-quality data, but generating it manually is impossible.
Simple automated prompting causes AI to create repetitive, low-quality data. I co-founded Simula with Benoit Seguin to solve this. We designed a programmable framework that independently controls data diversity, complexity, and quality without human intervention.
We scaled Simula into Google's primary multimodal data synthesis engine. It is now used by over 2,500 Googlers, has generated trillions of tokens, and achieved a 93% user satisfaction score, the highest among all data tools at Google. Used by hundreds of teams, today it is a key enabler for the Gemma ecosystem, provides the primary synthetic data backbone for Gemini safety classifiers, and powers production user protection features like AI-powered scam detection.