Simula
Teaching AI models requires massive amounts of high-quality data, but generating it manually is impossible.
Simple automated prompting causes AI to create repetitive, low-quality data. I co-founded Simula with Benoit Seguin to solve this. We designed a programmable framework that independently controls data diversity, complexity, and quality without human intervention.
Our team scaled Simula into Google's primary internal multimodal data synthesis engine. It is now used by over 2,500 Googlers, was used to generate trillions of tokens, and achieved a 93% user satisfaction score, the highest among all data tools at Google. Used by hundreds of teams, today it is a key enabler for the Gemma ecosystem, provides the primary synthetic data backbone for Gemini safety classifiers, powers production user protection features like AI-powered scam detection, and extends much further across frontier AI applications and data use cases.
One of the core synthetic data generation engines for Google's open-weights Gemma 4 model family.
Gemma 4
ShieldGemma 1
ShieldGemma 2
Android Call Scam Detection
Android Messages Spam Detection
FunctionGemma
Workspace Prompt Injection Defense
Enterprise Security ML
Teaching AI to Read a Map
Gemma 4
ShieldGemma 1
ShieldGemma 2
Android Call Scam Detection
Android Messages Spam Detection
FunctionGemma
Workspace Prompt Injection Defense
Enterprise Security ML
Teaching AI to Read a Map
DataTuner
Polisis & PriBot